Mobile Web Site
The
next step in Internet searching is via devices that have smaller
screens such as mobile phones and other mobile devices such as the iPad.
Worldwide, mobile phone sales are outstripping computer sales by a
factor of 4 to 1. And the vast majority of these devices have mobile
connectivity. Bearing this in mind, currently mobile versions of
websites are still lagging far behind standard website designs, and as a
result, businesses are missing out on a large market share. Having a
mobile version of your website is not a luxury going forward, it's
becoming essential.
From 2010 to 2011 there has been a 57%
increase of people surfing the Internet via their mobile phones, and
this trend is set to continue. Users are becoming more and more mobile
with devices like iPhones, Droids and Blackberries.
Information
on the go is important, not just for businesses, but for the average
citizen looking for directions of a particular location, or simply to
connect with their friends on social media networks such as Facebook.
They are using their portable devices to make decisions on the fly to go
to one location or another.
If your business appears when people
search on their mobile devices for your service or product, you will
automatically get more visitors to your site that can convert into live
customers, all by having a mobile version of your website. If your site
is not mobile optimised, chances are it looks terrible when viewed on a
mobile device, and your average searcher won't be able to find what they
are looking for. This will put searchers off and they will click away
from your site to find what they are looking for.
The mobile
websites are exploding in the marketplace, which, in the commercial
business world, translates into new revenue streams, new ways to
communicate and a revolutionary way to market products and services.
People are experiencing the Internet via their phones more and more, and
business opportunities are ripe for the savvy business owner. Offering
access to pricing, products and services, special promotions and coupon
discounts is only one way to use the mobile medium. Using it effectively
is a sure-fire way to get more customers.
Mobile websites are
all about discovering the right way to deliver content that's needed by
prospective consumers - that part is obvious. This new media is an
excellent business opportunity, and has become a focus for businesses
trying to ascertain what the optimal marketing strategy is for their
business. The mobile web is now considered an established third medium,
and people are working hard to engage users. There have been significant
movement in establishing mobile sites designed with eCommerce and
extends the businesses reach beyond SMS. With this new medium, mobile
audiences can now be engaged with specific, targeted promotions and
information.
Mobile Web Site - Big companies like Visa and
American Express are already embracing the new medium, with midsized
businesses following close behind. What makes this type of access so
popular is that no matter what the size of your business, you can take
advantage of this new medium. The business world is now taking the leap
into the mobile sites arena. Make sure you don't get left behind.